Neurosensory Drives Customer Engagement Through Automated Marketing Innovations
The team at Lynkz took a pro-active, confident and structured approach to a data-heavy ETL requirement, providing us with an accurate bed of customer information that allows us to accurately automate our marketing efforts. ~ NSU Management
In today's fast-paced digital landscape, the significance of data and automation in marketing cannot be overemphasised. As businesses endeavour to establish more meaningful connections with their target audiences, the mastery of marketing data and automation has emerged as an imperative requirement. One company grappling with the ramifications of this transformation was Neurosensory (NSU). Over the years, NSU has consistently provided exceptional hearing services, garnering the satisfaction of thousands of patients across Australia. However, the ever-evolving realm of customer communication presented NSU with a formidable challenge that demanded a dynamic solution—one capable of maintaining the relevance, personalisation, and efficiency of its messaging. This is where we entered the picture!
The Challenge: Navigating Data Disparity
NSU's success story spanning four decades was grounded in its commitment to personalised healthcare. Still, as they continued to expand their reach with 24 clinics and align with over 60 Ear, Nose, and Throat (ENT) surgeons, they faced the challenge of maintaining relevant and tailored communication with their audience. They needed to adapt to changing patient needs, billing and health fund information, and provide timely updates on appointments and healthcare benefits. This was due to the existing data infrastructure as it was split across multiple systems, leaving them without a single source of truth. Moreover, their previous software lacked the capability to apply business rules to their data or support the integration of a new marketing tool, Microsoft Dynamics.
The Solution: A Comprehensive Data Transformation
Over this production cycle, our team collaborated closely to design an end-to-end solution that addressed these challenges head-on. The key components of our solution included:
Azure Data Factory:
Harnessing the power of Azure Data Factory, our developers were able to provide scalable data transformation solutions. This allowed NSU to streamline data from various sources, including Excel spreadsheets and legacy system databases, making it accessible and usable.
Secure VNET:
To ensure data security, we replicated SQL databases and placed them within a secure Virtual Network (VNET). This safeguarded the integrity and confidentiality of the data throughout the transformation process.
Unified Reporting Database:
Azure Data Factory facilitated the creation of a unified reporting database, which served as the single source of truth for NSU's data. This data was seamlessly integrated into Microsoft Dynamics, empowering NSU to run targeted sales and marketing campaigns with precision.
The Results: A Transformation in Customer Engagement
Since the implementation of our innovative marketing automation system, NSU has witnessed a range of remarkable improvements:
Enhanced Customer Engagement:
NSU now has the ability to automatically remind customers of appointments, ensuring they meet their healthcare requirements. This has led to an overall improvement in treatment and engagement.
Billing Transparency:
The system provides improved billing notifications, keeping customers informed about their fund capacity. This proactive approach minimises customer bill shock and enhances financial transparency.
Data-Driven Marketing:
NSU now possesses a single source of truth for their data, enabling more intelligent marketing campaigns. This has resulted in improved customer engagement rates and longer customer tenures.
Resource Efficiency:
The automation system has significantly reduced the time spent on manual tasks, freeing up resources for more productive endeavours. This has reduced human errors and improved client engagement when it matters most.
Optimised Marketing Costs:
With Lynkz's solution in place, NSU's marketing costs are now channelled into productive returns on investment, ensuring that every dollar spent results in enhanced customer engagement and business growth.
Lynkz is honoured to have played a pivotal role in revolutionising NSU's customer engagement strategy. Our partnership with NSU exemplifies our commitment to delivering innovative solutions that empower our clients to thrive in an ever-evolving business landscape. We look forward to continuing this journey of growth and success together, as we explore new horizons in marketing automation and customer communication.
To learn more about this project, please feel free to reach out to me (Matthew Andarakis) on Linked In or contact us through our page found here.