Articles, resources and learning.
Matthew Labrum
Customer expectations have never been higher. People want speed, personalisation, and seamless interactions across every channel. Traditional approaches to customer engagement cannot keep pace, but AI is enabling organisations to meet these demands in new and transformative ways. By turning raw data into tailored experiences in real time, AI shifts customer engagement from being reactive and transactional to proactive and relationship-driven.
Matthew Labrum
Software has become the foundation of modern business strategy. Whether it is a customer-facing mobile app, a specialised workflow tool, or a complex enterprise system, the right solution can unlock efficiency, growth, and new opportunities. Yet too often, software is built to solve an immediate need without considering how it will evolve over time. The result is technology that works today but struggles tomorrow.
Building software that scales means thinking beyond code. It is about designing systems that can grow with the business, adapt to new demands, and remain secure and reliable for years to come.
Matthew Labrum
Success with technology is not defined by its launch but by its longevity. The organisations that thrive are those that treat innovation as an ongoing capability, ensuring their systems continue to deliver value even as conditions change.
Markets change quickly. Customer expectations evolve, regulations tighten, and competitors innovate. Without resilience built into their design, AI systems risk falling behind, leaving businesses exposed to poor outcomes and wasted investment. Building resilience into AI is about preparing systems not just for launch, but for long-term success.
Matthew Labrum
Artificial Intelligence continues to capture the attention of business leaders eager to transform how they operate. Many organisations begin with small proof-of-concept projects or pilots to explore the possibilities. These pilots can spark excitement and create momentum, but too often they do not progress into production-ready solutions that deliver measurable business value.
Matthew Labrum
Artificial intelligence has quickly become one of the most powerful tools available to modern businesses. It can optimise operations, unlock insights, and even reshape customer experiences. Yet despite the hype and investment, many AI initiatives never deliver on their promise. The technology itself is rarely the issue. More often, the barrier is people. Culture and change management are the deciding factors that determine whether an AI project thrives or quietly fails.
Matthew Labrum
IT has often been viewed through the lens of cost control, responsible for keeping the lights on, maintaining infrastructure, and ensuring employees have access to the tools they need. But that perception is rapidly evolving. With the rise of AI, IT has an opportunity to shift from a reactive support function to a proactive driver of business growth.
Matthew Labrum
Artificial Intelligence is only as effective as the data that powers it. Businesses are investing heavily in AI to automate processes, enhance customer experience, and improve forecasting. But while attention often goes to the tools and models, the true value of any AI system depends on one thing: the quality of its data.
Matthew Labrum
Legacy systems are often the backbone of a business—stable, deeply embedded, and mission-critical. But as the pace of digital transformation accelerates, these same systems can become roadblocks to growth, agility, and innovation. For many Australian organisations, the shift isn’t about whether to modernise, but how to do it without disrupting operations or losing control of costs.
Matthew Labrum
There is no shortage of hype around AI. Many organisations are investing heavily in it with the hope that AI will deliver game-changing efficiency, smarter decision-making, or competitive advantage. But without clear alignment to commercial outcomes, these investments can become science projects - interesting but ultimately ineffective.
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