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The Future of AI Driven Customer Experience
Customer expectations have never been higher. People want speed, personalisation, and seamless interactions across every channel. Traditional approaches to customer engagement cannot keep pace, but AI is enabling organisations to meet these demands in new and transformative ways. By turning raw data into tailored experiences in real time, AI shifts customer engagement from being reactive and transactional to proactive and relationship-driven.

Matthew Labrum
Oct 133 min read


Building Resilient AI in a Rapidly Changing World
Success with technology is not defined by its launch but by its longevity. The organisations that thrive are those that treat innovation as an ongoing capability, ensuring their systems continue to deliver value even as conditions change.

Matthew Labrum
Jul 113 min read


Turning AI Pilots into Enterprise Success Stories
Artificial Intelligence continues to capture the attention of business leaders eager to transform how they operate. Many organisations begin with small proof-of-concept projects or pilots to explore the possibilities. These pilots can spark excitement and create momentum, but too often they do not progress into production-ready solutions that deliver measurable business value.

Matthew Labrum
Jul 103 min read


Why Culture and Change Management Decide AI Success
Artificial intelligence has quickly become one of the most powerful tools available to modern businesses. It can optimise operations, unlock insights, and even reshape customer experiences. Yet despite the hype and investment, many AI initiatives never deliver on their promise. The technology itself is rarely the issue. More often, the barrier is people. Culture and change management are the deciding factors that determine whether an AI project thrives or quietly fails.

Matthew Labrum
Jul 93 min read


From Cost Centre to Growth Driver: How AI Can Transform IT’s Role in the Business
IT has often been viewed through the lens of cost control, responsible for keeping the lights on, maintaining infrastructure, and ensuring employees have access to the tools they need. But that perception is rapidly evolving. With the rise of AI, IT has an opportunity to shift from a reactive support function to a proactive driver of business growth.

Matthew Labrum
Jul 83 min read


The Real Cost of Poor Data: Why Bad Inputs = Bad AI
Artificial Intelligence is only as effective as the data that powers it. Businesses are investing heavily in AI to automate processes, enhance customer experience, and improve forecasting. But while attention often goes to the tools and models, the true value of any AI system depends on one thing: the quality of its data.

Matthew Labrum
Jul 74 min read


Modernising Without the Mayhem: How to Plan a Legacy Software Overhaul
Legacy systems are often the backbone of a business—stable, deeply embedded, and mission-critical. But as the pace of digital transformation accelerates, these same systems can become roadblocks to growth, agility, and innovation. For many Australian organisations, the shift isn’t about whether to modernise, but how to do it without disrupting operations or losing control of costs.

Matthew Labrum
Jul 63 min read


AI That Pays Off: How to Spot a High-ROI Use Case
There is no shortage of hype around AI. Many organisations are investing heavily in it with the hope that AI will deliver game-changing efficiency, smarter decision-making, or competitive advantage. But without clear alignment to commercial outcomes, these investments can become science projects - interesting but ultimately ineffective.

Matthew Labrum
Jul 53 min read


From Gut Feel to Great Tech: Why Business Leaders Need to Flip the Decision-Making Process on AI and Software
In the past, making IT investment decisions often came down to instinct. A trusted team member made a recommendation, or a shiny piece of software caught your attention. But in today’s AI-driven, cloud-native world, that approach no longer cuts it. Too many businesses start with the solution “We need AI,” “Let’s build a custom app,” or “Can you automate this?” before clearly defining the problem. The result? Misaligned tech, poor ROI, and projects that never quite hit the mar

Matthew Labrum
Jul 43 min read

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